When I started in sales, I believed the best sales reps were the best listeners. Over time, however, my perspective shifted, and I now think the best reps are the ones who are genuinely curious about the customer’s business. Because honestly, if you are not curious enough to truly understand how a business works, how it makes money, and what pressures it faces, how can you possibly recommend the right product or solution? Later in my career, I became heavily involved in sales