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The Long View


Creating a reason to buy
When I first joined sales at Google, I noticed that most pitch decks looked almost identical. They usually started with who we are, how many users we have, how consumers spend time on the internet and, unsurprisingly, how much of that activity happened within the Google ecosystem, followed by an introduction to our products and solutions. Google's sales enablement was incredible at helping sellers become more efficient. Many of us relied on pre-built templates created by anal
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